Even though the days of using the words “subscribe to our newsletter” as a way of building an email list are now consigned to the distant past, most websites are woefully lacking in creative ways to incentivise users to give up their email addresses. So, without further ado, let’s take a look at how some […]
Welcome to the inaugural episode of Funnel Vision! View the entire episode here or read the summary below. In this episode, we take it back to basics and discuss what a marketing funnel is and how we can apply it to an online experience. We put our theory into action by integrating the first stages […]
1stly, Write more humanly Ditch the sales pitch and try to make a connection with your audience. Try to address their fears, anxieties or concerns in an empathetic way. Don’t try to sell them anything in at least your first three nurture emails. You need to offer something of value (more below) and build yourself […]
You’re trying to sell your products and services on your website and you’re just not getting the results you want. It seems like the sales cycle takes so long and there are so many tyre kickers. It almost seems like it’s not profitable in the end when they finally make a purchase! The problem is […]
A lead magnet helps convert more of your website visitors into leads by offering them something of value (the magnet) in exchange for a user’s email address. It could be a course, a PDF guide, a series of videos or anything of perceived value to your audience. A good lead magnet can mean the difference […]
Hopefully I don’t need to point out that your landing page must have a ‘call to action’, that is, one specific action you want your website visitors to take.
Content marketing has always been a hot topic because it works. In the information age we live in, creating content is the key to capturing the attention of your target market and then turning that attention into action. If you’re not creating content, then you’re not communicating. If you’re not communicating, then no one is […]