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Improve your Opt-in Forms! Examples from the Big Guys.

Even though the days of using the words “subscribe to our newsletter” as a way of building an email list are now consigned to the distant past, most websites are woefully lacking in creative ways to incentivise users to give up their email addresses. So, without further ado, let’s take a look at how some […]

Funnel Vision Episode #001 – Your first Funnel

Welcome to the inaugural episode of Funnel Vision! View the entire episode here or read the summary below. In this episode, we take it back to basics and discuss what a marketing funnel is and how we can apply it to an online experience. We put our theory into action by integrating the first stages […]

5 tips for Making your Nurture Emails SEXIER!

5 tips for Making your Nurture Emails SEXIER!

1stly, Write more humanly Ditch the sales pitch and try to make a connection with your audience. Try to address their fears, anxieties or concerns in an empathetic way. Don’t try to sell them anything in at least your first three nurture emails. You need to offer something of value (more below) and build yourself […]

What is a Tripwire (or activation) product?

You’re trying to sell your products and services on your website and you’re just not getting the results you want. It seems like the sales cycle takes so long and there are so many tyre kickers. It almost seems like it’s not profitable in the end when they finally make a purchase! The problem is […]

What makes a good lead magnet?

What makes a good lead magnet?

A lead magnet helps convert more of your website visitors into leads by offering them something of value (the magnet) in exchange for a user’s email address. It could be a course, a PDF guide, a series of videos or anything of perceived value to your audience. A good lead magnet can mean the difference […]