Content marketing has always been a hot topic because it works. In the information age we live in, creating content is the key to capturing the attention of your target market and then turning that attention into action.
If you’re not creating content, then you’re not communicating.
If you’re not communicating, then no one is going to hear you.
And if no one hears you, then no one will buy from you.
The problem is that creating content can be difficult and time consuming. Most business owners know the power of content creation and have great ideas, but they just don’t have the format and structure to create something that is going to get results.
Enter the content creation framework.
This framework was taught to me from the great mind of Troy Dean from Rockstar Empires and WP Elevation fame. The framework can be applied to any type of content such as blog posts, lead magnets and even live presentations.
The framework follows these sections:
- The Promise
- The Problem
- Your Story
- Bust A Myth
- The Process
- Rookie Mistakes
- Next Steps
Here’s the content creation framework in action:
The introduction to your content should outline the promise that you intend to deliver. Why should somebody read, watch or listen to your content? How will they be transformed as a result?
E.g. In this article you will learn how to increase the conversion rate on your website in three simple steps.
The next section of your content needs to outline the problem that they are facing. This is designed to reinforce why they should read your article. Use statistics and figures to back up your claims.
E.g. The problem is you are spending good money getting traffic to your website but it is not converting into sales.
Short points on you. Who are you and why are you qualified to teach about this? Format to use is: struggle, search, success.
Use this only when relevant, there’s no need to use it in content such as blog posts.
Bust A Myth
Establish yourself as a thought leader by busting a myth or providing a contrary standpoint to what’s popular.
The Process: Teach
In this section you actually teach your 3 to 7 teaching points. Within each teaching point, teach 3 points.
- make sure you have a free download that is highly relevant to your blog post
- make sure you have unobtrusive signup forms that are easy to read and fill in
- make sure you deliver your free download as soon as somebody signs up and thank them
- make sure you deliver three valuable emails in the first week with more information
- make sure you ask your new subscriber questions about what they are looking for in your automated emails
Rookie Mistakes: Do’s and Don’ts
In this section you outline the some of the tips for advanced users and the mistakes that newcomers make.
E.g. Placing pop-ups on your website on every page with the same offer is a sure fire way to annoy your visitors and hurt your conversion, whereas tagging your pop-ups to particular blog posts or pages will dramatically increase your conversions.
Finish off your piece of content with a call to action or an action step. Give your readers something to do and they will be far more likely to remember you.