What the devil is this thing?

This is all the pieces to an entire marketing funnel which will allow you to turn your WordPress website visitors into subscribers into paying customers. This includes a landing page, a lead magnet, the delivery pages, the email nurture sequence, the tripwire and page, all with automation to either Mailchimp or Active Campaign.

You don’t need to understand the intricacies of funnel marketing, we take you through the whole thing at each step with our instructional videos.


How much customisation do I have to do to get it going?

Some, but as little as humanly possible and more importantly, we’ve done all the “thinking” for you. We’ve made it easy for you to insert your company name and your company services in place of the examples. The landing page, lead magnet and nurture sequence have all been designed to work with almost any industry or product type. From Haemorrhoid cream, to law firms, to painters, to personal trainers – this content works.


What do I need to know about Marketing Funnels in order to use this?

Nothing, our tutorial videos take you through each step of the funnel as you install it.


Do I have to know how to code to install this?

No, although it does involve copying and pasting our code to your website and filling in some blanks in the code with your own details, we show you exactly how to do this with the video instructions.


What do I need to get going?

A website built with WordPress and the Beaver Builder page builder installed in your WordPress site. Don’t worry if you’ve never used Beaver Builder before, we clearly show you how to in our video tutorials and you can access our support for help at any time.

And if you want automation, sign up to either a free MailChimp account or a (paid) Active Campaign account, or almost any email marketing software of your choice. Our instructional videos show you how to hook our product up to your software for automated email marketing.


I don’t like it, can I have a refund?

We offer a no questions asked refund within 30 days of your purchase date.


How long will it take to get setup?

Roughly 30-60 minutes, depending on how much you want to customise the landing page, lead magnet and nurture emails.


Can I on-sell it to my customers?

Definitely! If you’re a website consultant, freelancer or agency that’s what you should be doing – setting up marketing funnels for your clients’ websites.


Does a marketing funnel really work?

Getting traffic to a website is one thing, but converting that traffic into something valuable is another.

This is where marketing funnels come in. Traditionally, you might have a good website with some great content that attracts traffic but your conversion rate of traffic to paying customer is low.

A well setup marketing funnel bridges the gap between traffic and paid customer with some intermediary steps designed to build trust and engagement.

A funnel offers something of value to your website visitor (a lead magnet) in exchange for their email address. We then ‘nurture’ this visitor by drip feeding them relevant value via email, then when the time is right, lead them back to your website to purchase (a tripwire).

This marketing funnel is the culmination of testing hundreds of variations of funnels across dozens of industries. We’ve implemented the best theory and our own experience of what works into this product. Here’s a video of our founder, Simon Kelly presenting at a WordCamp on website marketing funnels:



Is this a subscription or a one off payment?

One off payment. Your one off payment gives you the product to keep forever. This also includes 12 months of updates, support and access to The Funnel Shop Academy. After the 12 months you’ll need to renew your license to continue access.

We’ll be regularly adding new features, themes and content which current license holders will have unlimited access to.